• Lead Generation

A full pipeline.
Every month.

We run Google Ads and Meta Ads campaigns that deliver a consistent stream of qualified leads to South African businesses. Strategy, creative, build, and management — all done for you.

Start a campaign See results
From R4,500/month Google & Meta Ads You own all accounts
4× Average increase in monthly leads Within 6 months
52% Average reduction in cost-per-lead After optimisation
R320 Average cost per qualified lead Construction sector
90 days Typical time to meaningful volume Google Ads campaigns
• What we do

Six ways we bring
leads to your door.

Google Search Ads

High-intent campaigns that appear when your customers are actively searching for what you offer. Pay for clicks, not impressions.

Meta Ads

Facebook and Instagram campaigns that reach your ideal customer by demographics, interests, and behaviours — before they search.

Landing Page Design

Dedicated conversion pages built specifically for your campaigns — not your homepage. Higher relevance means lower cost-per-lead.

Remarketing

Bring back visitors who didn't convert first time. Remarketing campaigns consistently deliver the lowest cost-per-lead in any account.

Conversion Optimisation

If traffic isn't converting, we find why. A/B testing, heatmaps, and form optimisation to extract more leads from existing traffic.

Campaign Analytics

Full tracking setup so every lead is attributed to the right campaign, keyword, and creative. No more guessing what's working.

• Every retainer includes

Full management.
No missing pieces.

Every lead generation retainer includes the full stack — strategy, creative, build, tracking, optimisation, and reporting. We don't hand you a campaign and disappear.

Get a quote
  • Keyword & audience research
  • Campaign strategy & account structure
  • Ad copy & creative assets
  • Landing page design & build
  • Conversion tracking & attribution
  • Google Analytics 4 & Search Console
  • Meta Pixel & CAPI integration
  • A/B testing framework
  • Negative keyword management
  • Bid strategy & budget optimisation
  • Weekly performance snapshots
  • Monthly strategy & results call
• How we work

Strategy to scale in
four clear steps.

01

Strategy

Audience research, competitor campaign analysis, keyword sizing, and a 90-day campaign roadmap before we spend a single rand.

02

Build

Campaign structure, ad groups, copy, creative, landing page, tracking — built and reviewed before launch. No surprises.

03

Launch

Controlled launch with conservative budgets, then we scale what performs. Every rand tracked from click to lead to client.

04

Optimise

Weekly optimisation — pausing underperformers, scaling winners, testing new angles. Your cost-per-lead decreases each month.

★★★★★
"We were spending R15,000 a month on Google Ads with our previous agency and getting maybe 8–10 leads. KiffLeads restructured everything and within 3 months we were getting 40+ qualified leads per month at half the cost. The ROI is undeniable."
Thabo MolefePrincipal Architect, Fable Arc
• Questions

Common questions about
lead generation.

  • We recommend a minimum ad spend of R8,000–R12,000/month for Google Ads to get meaningful data quickly. Meta Ads can start from R5,000/month. These are spent directly in your ad accounts — you retain full ownership. Our management fee is separate.

  • Google Search campaigns typically start generating leads within 1–2 weeks of launch, as they capture existing search demand. Meta Ads take 2–4 weeks to exit the learning phase. Meaningful volume and reliable patterns typically emerge after 60–90 days of optimisation.

  • Yes. We manage both platforms and recommend the right mix based on your business. For most construction and renovation businesses, Google Search is the priority (captures high-intent buyers) with Meta used for retargeting and brand awareness. We'll recommend the right approach after understanding your goals.

  • We monitor performance weekly and make changes proactively — not reactively. If a campaign isn't hitting targets after optimisation, we present a clear diagnosis and alternative approach. We don't hide behind jargon or lock you into long contracts hoping things improve.

  • Yes, always. Your Google Ads and Meta Ads accounts are created under your business — you retain full ownership and access. If you ever leave, you keep everything: account history, data, and any assets we've built.

  • Our management fees start from R4,500/month for a single-platform campaign (Google or Meta) and R7,500/month for both platforms. This covers strategy, campaign management, optimisation, reporting, and the monthly strategy call. Ad spend is in addition to management fees.

• Ready to grow?

Let's fill your
pipeline this month.

Tell us your target client and monthly lead goal. We'll build a campaign plan and send a fixed price.

Start a campaign All services